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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

not all the other applications that were competing for user attention in Facebook). We’ve run enough campaigns to known that users have been tolerant of authentic ads. So PPC (pay-per-click) advertising on social networks has performed poorly to date. The next campaign will be run with different publishers.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses. How click fraud works. There are many ways to implement click fraud.

PPC 121
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name. Time of Day: The final key aspect for testing and optimizing your email campaigns are send times.

Campaign 111
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

One was extolling the wonderfulness of their multi channel campaign tracking. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. All free from Compete.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). Competition (who comes up first consistently, ppc and organic).

Web 139
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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

And I would say the continuing push to push more and more ads onto the front homepage of Google, or competing more and more with paid ads. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. 11:43): And they make it easy to switch.

SEO 92
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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