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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Your website data.

Metrics 138
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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

That was basically the message of most advertising campaigns of FinTech companies back then. If you’re passionate about a business idea, develop a product’s prototype; come up with a catchy description for it, explain clearly its benefits and launch a Kickstarter campaign. using your phone, in terms of minutes?”

Ruby 210
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. Another rule I outline with our portfolio companies who sell enterprise solutions is that I don’t want them to become a distraction for management. [it's all in this article if you want the details].

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

It’s why I’ve often start when running marketing campaigns the most simple of questions: - with whom are we trying to communicate? One of my favorite sayings in this area comes from a portfolio company, RingRevenue , who like to say “ease of use = use and use = revenue.&# what messages are we wanting them to receive?

SEM 323
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

I’m not looking to invest there – I’m looking to understand the trends, the people, the innovation, the regions and how China can become an integral part of any of my portfolio companies as they scale. I’m dropping everything non-portfolio related in the next few weeks and setting my sights on righting my wrong.

China 333
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

I’m not looking to invest there – I’m looking to understand the trends, the people, the innovation, the regions and how China can become an integral part of any of my portfolio companies as they scale. I’m dropping everything non-portfolio related in the next few weeks and setting my sights on righting my wrong.

China 328