Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130

Campaign Analytics Metrics Search 130

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 99

Marketing Affiliate Channel Seattle 99

The Next Web

JANUARY 21, 2014

Testimonials are great addition to your portfolio, especially if you can get a big client to vouch for your work. But fun marketing campaigns can give your business a unique and innovative edge that other freelancers lack and you never know when your marketing efforts might result in a new, spectacular client or project.

PPC 154

PPC Campaign .Net Social Media 154

Occam's Razor

OCTOBER 24, 2016

Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 6, 2009

There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. Data driven paid search campaigns! If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page.

Search 103

Search PPC Matching Analytics 103

ConversionXL

AUGUST 14, 2019

The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. But even when blending three GA data sources, I was not able to apply a secondary join key (device type, campaign, or keyword) without it miscalculating totals. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

Syndicate 73

Syndicate Syndication Due Diligence SEM 73

Occam's Razor

SEPTEMBER 5, 2023

I recommend against using Pre-Post campaign surveys for any level, as they entirely lack the ability to causally identify the impact of brand-leading initiatives. For Level 3, you’ll work to identify the impact of all the brand marketing you are doing at a portfolio level. Performance-leading Marketing.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights.

Analytics 142

Analytics Web Metrics DC 142

Venture Chronicles

DECEMBER 20, 2011

What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. A bunch of them could also convert.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? It is pretty good.

Metrics 154

Metrics Analytics Search Channel 154

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166