ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Navigation from a link on a tool that doesn’t pass the HTTP Referrer value or has no referring page (e.g., You may run, for example, several Facebook campaigns.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

MAY 3, 2021

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Conversions refer to specific actions that users take. Likewise, if there are referral sites and affiliates doing a great job of promoting your website, then you should help them out some more.

Small Business 148

Small Business Caching Metrics Analytics 148

The Startup Magazine

DECEMBER 4, 2023

By incorporating these striking images, small businesses can create visually appealing and memorable marketing campaigns that stand out to their audience. Personalization and segmentation of email lists can also enhance the effectiveness of the campaigns, making the recipients feel valued and understood.

Small Business 111

Small Business PPC Marketing Social Media 111

ReadWriteStart

OCTOBER 19, 2023

The following ChatGPT prompts will provide you with many ideas on utilizing ChatGPT in your marketing campaign. With this in mind, let’s see how to use ChatGPT to make your marketing campaign more creative and productive (yes, both). Add a persona I should target with each PPC campaign in the table above.

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

The Startup Magazine

FEBRUARY 9, 2022

These articles provide awareness, education, and marketing campaign ideas. They share amazing tips on content writing that everyone should refer to. This digital magazine provides digital marketers with digital marketing advice and insights on digital business ideas as well as digital marketing tools for digital marketing campaigns.

Marketing 181

Marketing Social Media Campaign Advertising 181

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

Sales 132

Sales Conversion Stock PPC 132

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Look at the referring keywords. Go visit them.

Analytics 128

Analytics Campaign Search Customer 128

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets. AdWords Integration.

Analytics 48

Analytics Software Review eCommerce PPC 48

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Therefore it’s important to follow up.

Audience 139

Audience Social Media Email Ruby 139

YoungUpstarts

DECEMBER 28, 2015

We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business. Will that change in the coming future?

Asia 100

Asia Las Vegas Marketing Technical Review 100

YoungUpstarts

MARCH 25, 2019

Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). More so, it seeks to drive free traffic to your website, and it plays a vital role in online marketing that can boost the ROI of SEM and PPC efforts. Competitors can easily review your campaign. The Takeaway.

SEM 113

SEM SEO PPC Marketing 113

YoungUpstarts

JULY 27, 2020

To generate awareness about your business implementing various marketing strategies and campaigns is called as brand building. To use digital marketing services like SEO, content marketing, social media marketing, PPC advertising, and email marketing, get in touch with renowned marketing agencies.

Startup 214

Startup PPC Audience SEO 214

ConversionXL

MARCH 3, 2016

Note how you can “drill down” from “Source / Medium” In practice, that means you can click on the specific source / medium to see the medium and campaign information… Here’s what the report will look like… Note that you see acquisition, behavioral and result metrics here. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Both Sides of the Table

OCTOBER 29, 2009

We’ve run enough campaigns to known that users have been tolerant of authentic ads. So PPC (pay-per-click) advertising on social networks has performed poorly to date. See Fred Wilson’s post on Twitter referring traffic. I believe that authenticity is the key to successful in-stream advertising campaigns.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. When an affiliate is referring a new customer, make sure to align your compensation appropriately – in a manner that’s commensurate across the lifetime value of the customer. PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

MARCH 21, 2024

So we try to make stuff that references real things in that town or city. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only. That's activecampaign.com/duct tape.

SEO 77

SEO Technical Review Viral Video 77

ReadWriteStart

MARCH 3, 2021

Pay Per Click (PPC) Ads. That’s why it’s valuable for new businesses to complement those tactics with pay-per-click (PPC) ads. As the name suggests, PPC ads function like traditional digital ads, but you’ll only be responsible for paying for the people who actually click the ad. For example, if the cost per click (CPC) is $0.50

Early Stage 125

Early Stage PPC Retention Churn Rate 125

YoungUpstarts

APRIL 19, 2019

Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). These work on a pay-per-click (PPC) model. Here are a few of the most common PPC terms: Click – This is whenever a user clicks onto your ad. It’s a powerful way to drive traffic to your business.

Advertising 127

Advertising Search Engineer PPC 127

Duct Tape Marketing

SEPTEMBER 18, 2015

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. You can spend any amount of money on ads, but if your campaign isn’t optimized, it will certainly fail you in the end.

PPC 28

PPC Lead Generation New York City Campaign 28

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

The Startup Magazine

MARCH 28, 2021

The number of visitors who land at a website is referred to as website traffic. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Make sure your website is mobile-friendly.

SEO 176

SEO Social Media Search Campaign 176

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Brand awareness generally refers to how familiar people are with your company and your products or services. Let’s say that you do a television campaign to promote your business. What is brand awareness?

Small Business 122

Small Business Social Media Campaign Search 122

YoungUpstarts

JULY 1, 2015

The best definition I can find came from Wikipedia (no surprises), and it goes like this: “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Social media is a commitment, not a campaign. What is Inbound Marketing? a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

ConversionXL

JUNE 13, 2017

As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns. This Sprint Backlog is what the team will reference during the Sprint as their source of to-dos during the Sprint.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

YoungUpstarts

NOVEMBER 24, 2014

It is referred to as Black Friday, and it brings out shoppers in droves who are looking for special promotions, door-buster deals, one-day sales and free giveaways. As you know, this is a common accounting expression that refers to losses being in red, and profits in black. Launch A Black Friday Marketing Campaign.

PPC 193

PPC Advertising Louisiana Sales 193

YoungUpstarts

FEBRUARY 11, 2019

Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Good results come from personalized subjects, referring to the recipient, their challenges, and/or their company. However, because of its popularity, it’s getting harder to stand out from all the other emails.

Email 127

Email PPC B2B Social Media 127

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. Campaign Structure. Here's the report that is a fabulous starting point.

Analytics 126

Analytics Web Customer SEM 126