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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC or SEO?

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50 Must Have Features to Include in Your Small Business Website

Brandanew

Without an optimized brand website, your small business will not stand out. Your small business has a ton of other competitors who are also vying for customer attention. The post 50 Must Have Features to Include in Your Small Business Website appeared first on Brandanew: Content Marketing & Branding Services.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. You can scale up what’s working well and can fix critical problems.

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Benefits Of PPC For Small Business

YoungUpstarts

Business tends to increase their sales by adopting effective marketing strategies with advertising being the primary focus of their marketing efforts. With many different strategies being a part of the agenda, PPC or pay per click is coming out to be a strong contender. You can use PPC to use thekeyword in your marketing campaign.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. In a time when advertising budgets are being cut and many businesses are facing economic uncertainty , putting every ad dollar to good use goes a long way. Competing businesses. How click fraud works. Click farms.

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4 Ways Small Businesses Can Improve Their PPC Game

YoungUpstarts

As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. by Andy Beohar, VP of SevenAtoms . Tip 1 – Focus on Long-tail, Niche Keywords.

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Popular Marketing Techniques for Small Businesses

The Startup Magazine

In the competitive world of small business, effective marketing is key to standing out and attracting customers. With limited budgets and resources, small businesses must be strategic in their marketing efforts, utilizing techniques that offer the most bang for their buck.