ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”.

Programming 134

Programming SQL Marketing Analytics 134

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. No context, no content, no credibility, no call to action, no nothing… SQL error at the bottom to finish it off. That’s your headline?

PPC 132

PPC Mobile Conversion Stock 132

Software By Rob

FEBRUARY 10, 2009

Just as I go to my friend who’s a brilliant SQL developer to help me with my HAVING clause, I want to go to a marketing genius and have him/her tell me the exact steps I need to take to begin converting visitors to paying customers. Of course, this is exactly what I didn’t want to hear. I want solid answers. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns. In addition to using it for CRO, PPC, SEO, etc.,

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? SQL and web analytics is your wheel house." Segmentation is the process of identifying important clusters inside your data.

Analytics 142

Analytics Web Metrics DC 142