Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Then show the widgets when the count is high enough and switch back to a form. Where landing pages sit in the funnel. The back button. Then your competition.

Conversion 78

Conversion PPC Widget Social Media 78

Startup Professionals Musings

OCTOBER 3, 2010

If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. This chart from Google explains that very well: (Image Source).

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Make sure your website is mobile-friendly.

SEO 183

SEO Social Media Search Campaign 183

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. All of these activities are solid marketing tactics in their own right but in the long run will help your SEO.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. " The cool bit is that in addition to standard widgets and simple tables, you can also bundle along your smarts into the dashboard and delight your users. Smart widget, smart insights, smart decisions. money our own efforts are generating.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. Other Marketing Campaigns. Automation for Scale. Blending Optimization with Attribution. Instrument.

Technical Review 48

Technical Review Analytics Software Review Framework 48

Duct Tape Marketing

JANUARY 25, 2016

Also, Google can read JSON-LD data even when it is dynamically injected into the page’s contents, such as by Javascript code or embedded “widgets.”. Phil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization and conversions, and creating WordPress SEO & PPC plugins.

SEO 28

SEO Kansas City Software Review HTML 28

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Do you use a separate landing page for every promotion/campaign?

PPC 94

PPC Social Media Conversion Elevator Pitch 94

ConversionXL

JULY 28, 2016

You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference. Hypothetical Case Study: Acme Widgets, LLC. Let’s say you are marketing widgets for ACME Widgets, an eCommerce company that sells $200 widgets.

Widget 48

Widget Campaign Conversion Advertising 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights. See what happens.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

JULY 22, 2013

They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 164

Framework Marketing Metrics Audience 164