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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Unfortunately, many new businesses struggle to get this right, leading to missed opportunities and, in some cases, damage to the reputation they are trying to build. Considering a targeted ad campaign can help you reach new audiences and grow your following strategically.

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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147
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PR Blockchain Matters: Media Relations Services In Blockchain Have Never Been So Important

YoungUpstarts

You want your followers, fans, and critics to share a campaign you recently launched with their loved ones. The move was a PR and blockchain nightmare, causing investors to abandon the company which further resulted in the startup losing a whopping $120 million in market capitalization. PR Blockchain: Making Sense of Blockchain.

PR 100
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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. 4) Crafting detailed workflows and escalation paths.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.