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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Underestimating the Power of SEO Many startups launch their websites without even thinking about search engine ranking. Ignoring search engine optimization ( SEO ) can leave your website hidden in search results, making it difficult for potential customer to find a website.

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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Founders ask me all the time whether they should hire a PR agency. Often, they themselves are the thought leaders. The question is when ?”

Marketing 318
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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. QR codes have been all over the place lately, especially in marketing campaigns. This chat brings together professionals from journalism, blogging, and PR to talk about a wide range of issues. Marketing and PR.

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What Entrepreneurs Need to Know About Google+

YoungUpstarts

are trying to win their share, and they have some converts thanks to hard-fought battles through advertising campaigns, but everyone knows that Google is going to win the war. Google+ is mandatory for local SEO. Small Business, and PR Daily. First of all, Google is the queen mother of all search engines. Bing and Yahoo!

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns.

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How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 98