Startup Professionals Musings

FEBRUARY 24, 2019

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Viral 268

Viral Marketing SEM Campaign 268

Steve Blank

APRIL 5, 2017

“My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Who’s the user of product? with a strategy.

Marketing 318

Marketing Audience Technical Review PR 318

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Ineffective and expensive marketing campaigns.

Technical Review 306

Technical Review Metrics Social Media Channel 306

The Startup Magazine

MARCH 23, 2024

Promotional products have long served as a tangible and influential link between businesses and their targeted audience. An effectively managed promotional campaign can significantly boost your brand, foster relationships, and encourage brand loyalty. Your brand’s credibility is directly linked to the quality of these products.

Product 148

Product Technical Review Audience Campaign 148

YoungUpstarts

OCTOBER 25, 2020

Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. Campaigns, when run over an email, deliver higher ROI than every other type of marketing category. Modern marketing campaigns rely heavily on this tool to deliver an improved customer experience.

Email 232

Email Sales Marketing Campaign 232

YoungUpstarts

OCTOBER 26, 2020

Digital marketing uses technologies to promote brands’ products and services. It’s different from traditional marketing because the digital component enables marketers to see real-time analyses of their campaigns so they can quickly see what’s working and where they need to pivot. Building Email Marketing campaigns.

Marketing 264

Marketing Campaign Social Media PPC 264

The Startup Magazine

FEBRUARY 27, 2025

While some conversion problems can be product or reputation-related (another kettle of fish entirely), mastering PPC advertising in the UK can make all the difference. For data-driven marketing campaigns, highlight the unique selling points of your service or product, such as free delivery or limited-time offers.

PPC 92

PPC United Kingdom Campaign Advertising 92

YoungUpstarts

DECEMBER 12, 2020

While your branding, marketing campaigns, and product quality will be at the forefront of your mind, you must not overlook the importance of network and data security. A cyberattack could cause unforeseen hardware and software breakdowns or network disruptions which could grind your business to a halt or slow down productivity.

Security 273

Security Software Review Technical Review Networking 273

Steve Blank

NOVEMBER 7, 2023

In a regulated market, the government controls how products and services are allowed to enter the market, what prices may be charged, what features the product/service must have, safety of the product, environmental regulations, labor laws, domestic/foreign content, etc. In the U.S. will move the needle.

Washington 319

Washington Government Marketing Silicon Valley 319

YoungUpstarts

AUGUST 10, 2020

Make sure you integrate video production into your company’s marketing plan. If you manage to get your video production and marketing right, you can dramatically boost your conversion rate. You can’t expect someone who has no idea about your offer to immediately purchase your product or service. Helps In Building Trust.

Video 246

Video Marketing Social Media Mobile 246

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Operations 286

Operations New York City Technical Review Startup 286

The Startup Magazine

JUNE 15, 2023

In today’s rapidly evolving digital landscape, small businesses face the ongoing challenge of streamlining operations, maximizing productivity, and staying competitive. These systems enable targeted marketing campaigns by segmenting customer data and providing insights into customer preferences and behavior.

Software Review 158

Software Review Software Small Business Social Media 158

Startup Professionals Musings

NOVEMBER 14, 2020

You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.

Developer 326

Developer Marketing Architecture Startup 326

Startup Professionals Musings

NOVEMBER 17, 2021

Without predictive targeting, a retention campaign may cost more than it gains. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Political campaigning with voter persuasion modeling. Movie recommendations.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

OCTOBER 9, 2023

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

The Startup Magazine

AUGUST 20, 2024

One way for you to work around this would be for you to make sure that you prioritize using the same colors and the same fonts across your site and your printed products. You may also find that you can increase your profits more and that you can create a more targeted campaign to target specific areas, which will help you even more.

Small Business 166

Small Business Software Review Campaign Technical Review 166

YoungUpstarts

AUGUST 18, 2020

No matter how good the quality of your product is, it will be in vain if you offer poor customer experience. By offering great customer experience, you can demand a higher price for your products, which is what startups need to take their business to the next level. Make Use Of CRM And Other Tools. Forget Business Hours.

Customer 231

Customer Technical Review Software Review Startup 231

YoungUpstarts

AUGUST 28, 2020

You can use these elements to promote your business products or focus on your message as a whole. So now we get onto the handy tactics to use to push more sales through the door: Introduce a content marketing campaign. An eCommerce shop doesn’t have to just list products; it can feature a blog too.

eCommerce 264

eCommerce Sales Software Review Social Media 264

YoungUpstarts

MARCH 18, 2020

That is why 80% of marketers have already incorporated visual assets in social media marketing campaigns. Outright selling and overt marketing just don’t work anymore – you need to educate customers about your product and help them understand it better to convince them to use it. Use Short, Digestible Slides To Disseminate Info.

Marketing 226

Marketing Social Media Audience Video 226

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Partner with others to create unique solutions that might benefit your brand, product, or solution. Welcome to the “Participation Age” of marketing.

Customer 267

Customer Technical Review Social Media Partner 267

Steve Blank

DECEMBER 11, 2020

The second is a preference for product over strategy. Pretotyping is about what to do before the minimum viable product. Doing it well bakes into the system a preference for hypotheses rather than opinions; fast experiments rather than big plans; and testing ideas and strategies, not just products and technologies.

Technical Review 369

Technical Review Taiwan Technology Design 369

Duct Tape Marketing

JULY 25, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required. Now, this offer is limited to new active campaign customers only. That's right.

Campaign 85

Campaign Email Pennsylvania Technical Review 85

Women Entrepreneurs Can

JANUARY 2, 2025

Refined drafting processes eliminate misunderstandings and boost productivity. Marketing campaigns, investor updates, and client proposals all benefit from well-organized text that resonates with the target audience. Conclusion Attaining higher productivity involves systematic planning and a willingness to explore new methods.

Product 40

Product Technical Review Stealth Campaign 40

Startup Professionals Musings

JUNE 22, 2019

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Partner with others to create unique solutions that might benefit your brand, product, or solution. Welcome to the “Participation Age” of marketing.

Technical Review 245

Technical Review Social Media Startup Partner 245

Rembrandt Communications

FEBRUARY 1, 2022

If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. After all, the way you communicate establishes how members of your target market decide whether or not they want to do business with you.

Software Review 264

Software Review Database Public Relations Audience 264

Startup Professionals Musings

NOVEMBER 4, 2022

You need to have a technical genius on the team to get your startup product off the ground. He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. Outsourcing your core competency does not work.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

You need to have a technical genius on the team to get your startup product off the ground. He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. Outsourcing your core competency does not work.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

YoungUpstarts

APRIL 30, 2020

Product availability and wait times will normalize post-COVID, but physical retailers still hold an advantage for those that need essential goods now. Increasingly, stores will become localized distribution facilities that allow consumers to choose their delivery method to obtain the products they need.

America 222

America New York City Technical Review Distribution 222

Duct Tape Marketing

JULY 9, 2024

But also we use it in organizations where we talk about we need to have an organizational mindset, for example, or we talk about it even with products, you can now buy products that help you to change your mindset might be like a drink for example, or certain pills and so forth. (05:10): And they make it easy to switch. That's right.

Campaign 87

Campaign ChatGPT Community Email 87

The Startup Magazine

JUNE 24, 2022

This interaction can be in the form of responding to comments and queries or simply providing updates about your product or service. In addition to a website, you should also have an active blog where you can share relevant and useful information about your product or service. Plus, it’s relatively affordable and easy to set up.

Social Media 157

Social Media Startup Audience Web Development 157

ReadWriteStart

OCTOBER 12, 2022

All you need is to make a quality content plan and publish a video about the product or the company. If they are satisfied with the page design and product quality — they will quickly make a purchase and even recommend you to their friends. So, your potential audience will see your social networks with the right marketing strategy.

Small Business 179

Small Business Software Review Social Media Social Network 179

ReadWriteStart

MARCH 7, 2022

Several decades ago, the world’s best marketers and advertisers we’re trying to come up with catchy taglines and persuasive advertisements that blatantly tried to sell a new product to a target audience. The fragility of digital marketing is something you have to acknowledge and build into your campaigns.

Marketing 198

Marketing Advertising Metrics Technical Review 198

Rembrandt Communications

SEPTEMBER 1, 2022

Take the time to review all of the messaging, products and services you provide potential and current customers. Then, create new articles, special reports, email campaigns, social media posts, press releases, webinars, and more relevant to these popular ideas and communicate it to your target audience.

Sales 246

Sales Social Media Analytics Public Relations 246

The Startup Magazine

OCTOBER 30, 2022

A good grammar checker can easily replace several proofreaders and editors and save you hundreds of dollars or euros when you are developing your website texts or your first marketing campaigns. Even the best software product may cause more harm than good if you use it improperly or do not take into account its limitations.

Technical Review 158

Technical Review Technology Software Review Startup 158

YoungUpstarts

NOVEMBER 2, 2020

You’re not aggressively creating products and experiences that take full advantage of the potential of digital. A Salesforce study found that 80 percent of customers view “the experience” a company provides as equally important as its products and services. Maybe you provide customers with a good app — but it’s really just an add-on.

Valuation 264

Valuation Technical Review Revenue Operations 264

Startup Professionals Musings

AUGUST 4, 2023

You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.

Founder 239

Founder Architecture Startup Public Relations 239

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Fast decisions leads to rapid action, which accelerates the loop of production and feedback, which is how you outpace and out-learn a competitor, even one that already has a lead. How do you know when your current decision should be made slowly: contemplative, collaborative, deliberate, data-driven, even agonizing?

Engineer 264

Engineer Framework Social Media Acquisition 264