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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. There are reasons beyond Amazon SEO to run paid campaigns.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Link to On-Site Visitor Survey.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

For example, crowdspring helps entrepreneurs, small businesses, agencies, Brands, and non-profits with custom logo design, web design, print design, packaging design, product design, and even with unique business names and product names. These hashtags require a bit more work to get off the ground.

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5 ways to deal with a social media crisis

The Next Web

Have you registered your company or product name on all social media platforms, even those you might not currently be active on, in order to prevent someone from setting up a spoof account? This was recruitment agency Adecco’s response to the criticism that it had stolen an idea for a campaign from travel blogger Turner Barr.

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The Top 5 Intellectual Property Mistakes

Up and Running

Even if you simply decide to launch a crowdfunding campaign, you’re exposing your IP to risk. Your name or product name, branding, and customer lists are all valuable IP assets and need protection. My business doesn’t have IP. 100% of businesses have Intellectual Property (IP).