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How to Handle Competition as a Startup

The Startup Magazine

With this insight, companies can tailor their products to deeply connect with customers. Differentiate Your Offerings To differentiate in a saturated market, startups must highlight what sets their products or services apart. Adopting new tech, entering new markets, or redesigning products keeps a business in the running.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. The more specific you get (e.g.,

Campaign 149
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic.

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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

Digital marketing uses technologies to promote brands’ products and services. Anything that utilizes electronic media in at least one form is a type of digital marketing. Social media. Constructing and executing the campaigns is just the start of the process. Campaign Management and Content Creation.

Marketing 264
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5 Content Marketing Tips For Getting More Customers

The Startup Magazine

Content provides useful information about your products and services. This should generate interest in your products and services by providing thought leadership, advice, and information that your audience cares about. Once you are done setting your priorities, you need to pick the best channels for promoting your products or services.

Customer 192