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1: Assign campaign codes & track offsite converting goals (micro-conversions). Whenever possible, tag those links with campaign parameters / affiliate codes / whatever works, and collect data that helps you identify goal values for your website. Let that sink in. Stunning, right? You'll need to work with your Finance team.
People in Eugene loved it,” Red Wagon says in a funding prospectus (more on that in a bit). “In Red Wagon immediately got on board, prepared a funding prospectus, and launched their $120,000 campaign in January. As of July 1, 2015, Red Wagon had received commitments from 112 investors for 71% of their campaign, or $85,600.
But for all this to happen, a really key point is to have a really good prospectus. A prospectus is what gets the initial interest from people. A prospectus is actually very easy to put together. Most of my deals have been with a person where you negotiate over email, maybe a phone call, then you go to a deal.
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