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Accountability, Frugality Driving Pay For Performance Trend In PR

YoungUpstarts

By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it. A lot of what’s out there is anecdotal,” says Arthur Yann, a vice president of the Public Relations Society of America.

PR 168
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How To Be A Reporter’s Favorite News Source

YoungUpstarts

By Ginny Grimsley, print campaign manager at EMSI Public Relations. Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup. Reporters love sources who understand their needs.

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5 ‘P’s” For Your Social Media Marketing Success

YoungUpstarts

By Jeremy Juhasz, social media strategist at EMSI Public Relations. The results can provide the spark you need to drive a specific campaign or to increase your overall visibility to your target market. Jeremy Juhasz is a social media strategist at EMSI Public Relations and a panelist for the Tampa Bay Marketing Summit.