Accountability, Frugality Driving Pay For Performance Trend In PR
YoungUpstarts
JULY 16, 2012
By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it. A lot of what’s out there is anecdotal,” says Arthur Yann, a vice president of the Public Relations Society of America.
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