Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.
crowdSPRING Blog
JULY 8, 2012
This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. Here are 5 best practices to consider as you launch your own email campaigns.
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ConversionXL
JANUARY 30, 2013
4) Use promotional campaigns. The trick is to find a balance between putting out good quality relevant content and mixing it up with deals and promotional campaigns. Steaz ran a integrated campaign which included Twitter, Facebook, e-mail and pay-per-click ads on Google. But remember that too much of anything is rarely good.
crowdSPRING Blog
DECEMBER 27, 2010
We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality. 5 great viral marketing campaigns (and what small businesses can learn from them!). Photo: Armando Maynez. Ten small business tax planning tips for 2010!
Occam's Razor
DECEMBER 9, 2013
Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). Just focus on the last column in that report, then optimize your campaign targeting, content and success measures. Make decisions based on last click conversions delivered AND the assisted conversions.
Up and Running
AUGUST 2, 2012
In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption. Redemption – I could probably write a book on the different ways redemption can work, so I’ll be brief. The Long Term Campaign. The SMS Micro Campaign.
ReadWriteStart
JUNE 3, 2011
This is closer to (but still lower than) Groupon's internal number of 97% of Groupon merchants who ask to run a campaign again. Observation 2: Spending beyond face value at redemption is not predictive of profitability. Observation 3: A larger face value & redemption duration helps attract new customers but the discount does not.
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