After the Purchase: Optimizing Customer Retention Through Gamification
ConversionXL
AUGUST 24, 2015
Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.
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