Campaign Redemption Sales 
ConversionXL
JANUARY 30, 2013
eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. That’s ~12% more than the average person.
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.
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Occam's Razor
DECEMBER 9, 2013
It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). The smartest companies in the world are very good at this, step five.
Up and Running
AUGUST 2, 2012
In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption. An offer sent at 4:00 might be driving sales within minutes, depending on your audience and your sales venue. It’s an understandable concern. Here are some examples.
Up and Running
AUGUST 11, 2016
A brand’s sales pitch is of little to no importance to Millennials. Using Instagram, they created the “Endless Table” campaign. Pepsi ran a campaign that engaged customers to sign up with their “Pepsi Pass” loyalty program. Brands can benefit most from digital coupon redemption experiences that are automatic.
Duct Tape Marketing
OCTOBER 27, 2017
It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Increase options and redemptions. Get a free burger!
ConversionXL
OCTOBER 30, 2019
Whether they’re part of a formal or informal referral loop, the goal is to get the customer to identify with your company and/or product so heavily that they become a marketing and sales vehicle. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation.
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