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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

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How to Use Social Media To Drive Sales

ConversionXL

According to Forrester the low numbers could be due to the relatively short measurement period (30 days)and the size of the companies the data is based upon (only large scale e-commerce sites). 4) Use promotional campaigns. Steaz ran a integrated campaign which included Twitter, Facebook, e-mail and pay-per-click ads on Google.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

We spend more time gazing into the screen than we do gazing at our own children and the software we use says a great deal about us a s people. We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Reward Structures.

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On Going Public: SPACs, Direct Listings, Public Offerings, and Access to Private Markets

Ben's Blog

Prior to joining Andreessen Horowitz, I held several executive positions in a publicly-traded software company and was previous to that an investment banker. Before offering some suggestions about how we might improve capital formation, I’d like to review the current state of the IPO market. Allow EGCs to choose trading venues.

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