Remove Campaign Remove Reputation Remove Viral
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How to create a sustainable social media strategy for your startup

The Next Web

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation. million people in 24 hours as a result. Target influencers.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms). The greatest challenge of our “social age” isn’t to grow the largest fan or follower base.

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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns. With this strategy, financial institutions can better communicate with their target audience, manage their online reputation, and negotiate the intricacies of the digital financial market.

PR 147
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5 myths about the marketplace that mobile strategies busted

The Next Web

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few.

Mobile 136
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Do You Have An Agile Social Media Policy?

The Startup Magazine

If you try to jump on a hashtag bandwagon to go viral but do so too slowly, for instance, you’ll just end up making yourself appear sluggish in the eyes of your followers. Creating valuable opportunities to exploit with social media campaigns and buzz-worthy posts aren’t the only thing you should be paying attention to, either.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Status / reputation. 5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Why You Should Write.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Do consumers know who you are? Take Tesla.

Metrics 157