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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. But how does it move from the power users to the rest of the market?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Give them due credit. The real world. "Offline" "Offline" to you and me. :).

Analytics 122
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You’re most vulnerable right after you win a deal

Both Sides of the Table

But for the rest of this post I want to talk about the specific lesson I learned about losing: you’re most vulnerable right after you’ve won the deal. An external consultant helping the procurement team overturned the decision and got the company to select a small software company owned by the consultancy.

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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

It’s what makes you stand out from the rest. Two weeks after winning the deal and well into implementation planning we released a new version of our software. How could a company like ours be so callous as not to support their software (even one more than 4 years out of date)? Entrepreneurs are neurotic about it.

China 333
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

It’s what makes you stand out from the rest. Two weeks after winning the deal and well into implementation planning we released a new version of our software. How could a company like ours be so callous as not to support their software (even one more than 4 years out of date)? Entrepreneurs are neurotic about it.

China 328
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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. They can contribute to the final development of their favorite apps and tools via reviews and comments, engage actively with makers, and learn technical details. It’s the first stage of your campaign.

Campaign 127