Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:54):

Marketing 93

Marketing Differentiation Sacramento Small Business 93

YoungUpstarts

JULY 16, 2016

One of the simplest and strongest methods to beef up the effectiveness of your campaign is building an online business community. Their excitement can translate into invitations or recommendations to others, resulting in a business that reaches farther and gathers more revenue. Try this 3-step method: 1. Start with Conversation.

Community 100

Community Sacramento Marketing SEO 100

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 107

Metrics Campaign Analytics Framework 107

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. DMcG: We thought it was important for a media company today to have multiple sources of revenue. HW: Why “California” Sunday

California 48

California San Francisco Los Angeles Sacramento 48