article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:54):

article thumbnail

Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transform Data's Impact: Pick The Right Success KPI!

Occam's Razor

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 107
article thumbnail

What You Need to Know About Google Local Services Ads

Duct Tape Marketing

Sacramento, CA. By using the Local Services app, businesses can reply to messages, manage leads, track bookings, manage campaigns and budget (it’s easy to turn your ads on and off depending when you want them), view an ad’s performance, and review ratings (ratings can come from Google My Business or through Local Services).

article thumbnail

How To Build An Online Business Community That Markets For You

YoungUpstarts

One of the simplest and strongest methods to beef up the effectiveness of your campaign is building an online business community. Craig de Borba is the founder of Onpoint Internet Marketing, a Sacramento based SEO company driving more traffic and conversions to local businesses since 2010.

Community 100
article thumbnail

15 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

Thanks to Anthony Mancuso, Electricians of Sacramento. #2 The best part about being en entrepreneur and small business owner is experimenting with different tactics, outreach techniques, marketing campaigns, and benefits. There is nothing in this world that can even remotely compare. 2 – Getting Things Done.

article thumbnail

The Beginnings of a Roadmap to Fix America’s Badly Broken Political System?

OnlyOnce

I’m so disgusted with the dysfunction in Washington (and Albany…and Sacramento…and…) these days, that I’ve spent more spare cycles than usual thinking about the symptoms, their root causes, and potential solutions. I usually try to keep politics away from this blog, but sometimes I can’t help myself.