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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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The Modern Approach To Account Based Marketing

ConversionXL

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. The short answer is no. a billboard in front of a HQ location).

IP 98
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Search, social, email, and text.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. Other warning signs included a lack of responses to our high-performing outreach campaigns, along with the fact that new content wasn’t performing well. Most B2B buyers know this.

PR 120
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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Where to Play

Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle. This opportunity has a short sale cycle with quick payments. The sale cycle with Govt.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131