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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Underestimating the Power of SEO Many startups launch their websites without even thinking about search engine ranking. Ignoring search engine optimization ( SEO ) can leave your website hidden in search results, making it difficult for potential customer to find a website.

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How to Outrank Big Competitors in Search

Duct Tape Marketing

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

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Tips For Launching Influencer Campaigns For Your E-Commerce

YoungUpstarts

If you’ve already launched influencer campaigns, hopefully you saw similar results. Keep reading for five tips for launching influencer marketing campaigns for your e-commerce business. If you want to launch an influencer campaign, you need to have social media accounts. Define your campaign objectives.

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5 Content Marketing Tips For Getting More Customers

The Startup Magazine

This is a critical part of a content marketing campaign because it lets you know whether the campaign is performing as expected. It also helps you set benchmarks or targets that allow you to improve your current campaign. Use content to build reputation. Put quality and relevance front and center.

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No Visitors To Your Website? Try This Effective Website Design Strategy.

YoungUpstarts

trillion searches annually on Google, 8 out of 10 Google users will most likely stay on the first page. Meaning, you will lose a significant amount of visitors if your website doesn’t make the first two search result pages (SERPs). You also want some excerpts that search engines can crawl. Optimize Your SEO.

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