Campaign SEM Widget 
ConversionXL
FEBRUARY 3, 2022
Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets.
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ConversionXL
DECEMBER 13, 2022
In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. This chart from Google explains that very well: (Image Source).
Startup Professionals Musings
MARCH 23, 2013
If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).
ConversionXL
DECEMBER 2, 2015
In general, bandits are great for: Headlines and Short-Term Campaigns. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. Other Marketing Campaigns. Automation for Scale. Blending Optimization with Attribution. Instrument.
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