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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

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Will NFC Technology Take Off In Singapore?

YoungUpstarts

By simply tapping their NFC-enabled phone at over 400 locations across Singapore, consumers can initiate a booking via SMS. The Finnish telecommunications giant, for example, partnered the country’s largest taxi operator ComfortDelGro to offer an NFC-enabled option to consumers to book a cab.

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4 Best Marketing Automation Tools

The Startup Magazine

An easy-to-use email builder to create your own campaigns. Targeted SMS marketing campaigns to send quick and critical messages. You can also start as low as $16 a month on their Standard plan or $99 a month for the Pro plan to get free SMS credits. Along with other channels, it focuses on email, SMS, and chat bots.

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Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

Email and SMS Marketing Despite being traditional methods, email and SMS marketing remain highly effective in reaching out to customers. Dealerships must understand their target market’s preferences and purchasing habits to create tailored marketing campaigns that resonate with their audience​​.

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Boost Customer Satisfaction with Salesforce Distributed Marketing

The Startup Magazine

Many large companies and their corporate marketers depend on Salesforce for empowering the results of their sales campaigns with the above partner networks. It empowers business brands to create personalized marketing campaigns for delivering a top-quality experience for the customer.

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How to Master Customer Value Optimization

ConversionXL

Calculating your retention rate periodically helps you understand whether you’re nurturing your customers effectively or targeting the right people in your campaigns. A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. Image source ).

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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Make sure you’re taking a multichannel approach to staying in touch with customers — via email, SMS, Facebook, and your company newsletter, for example — and don’t overdo it on any single channel. You don’t have to track a ton of metrics — in fact, you shouldn’t — in order to keep your pulse on your marketing campaigns.