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Talking Lean Analytics With Alistair Croll

Up and Running

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. I regularly review and write about technology that analyzes such data from social media, so I wanted to know more about strategizing around such insights.

Lean 71
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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand

Hearpreneur

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. There’s a huge opportunity to do social media well and very few companies are executing it well. We are a complex sector national public relations and social media firm.

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The press, bloggers and social media went crazy for the stunt which combined just enough silliness with a serious message.

Campaign 100
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

(Or "crickets chirping" but in Texas the cicadas are louder.). Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". Here it comes," I think, "there is a strategy after all!".

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Why Entrepreneurs Need To Keep Up With Changing Regulations

YoungUpstarts

The Texas branch of the National Federation of Independent Businesses , for example, regularly holds an event after the conclusion of the state legislature that connects lawmakers with business owners. Start a social campaign. Take to specific platforms — namely social media — to see what’s current and what’s building momentum.

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17 Entrepreneurs Celebrate Summer Business Accomplishments

Hearpreneur

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

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How To Build Your Business Reputation From Scratch

The Startup Magazine

These are the operational and governing principles and practices around which your campaign will be built. Social media profiles where you interact with other thought leaders and the public, to build your personal brand and gain followers. Open an LLC in Texas.