The Startup Magazine

MARCH 8, 2020

Most companies have woken up to the fact that a strong presence on modern social media platforms is a necessary part of attaining commercial success these days. Despite the fact that more companies are tapping into the power of social media than ever before, however, countless brands keep making the same silly mistakes over and over.

Social Media 97

Social Media Agile Media Campaign 97

YoungUpstarts

AUGUST 10, 2020

Receive More Social Shares. Social media users don’t browse their feed to get information about products and services. Expensive traditional campaigns could be greatly reduced and converted into a simple low-cost video production. They intend to check out interesting posts on their wall.

Video 246

Video Marketing Social Media Mobile 246

YoungUpstarts

OCTOBER 13, 2013

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms).

Technical Review 187

Technical Review Software Review Customer Social Media 187

ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. They employed the services of popular local entertainer, social media personality and magician, Jay Jay.

Viral 73

Viral Campaign Social Media Technical Review 73

The Startup Magazine

MARCH 26, 2024

In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns. Rather, digital platforms have become increasingly potent instruments, providing a variety of avenues for instantaneous audience participation, including blogs, podcasts, social media, and webinars.

PR 146

PR Public Relations Social Media Audience 146

YoungUpstarts

JUNE 21, 2013

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. Social media can also be an important and useful part of your marketing campaign, particularly if your business exists only online.

Marketing 153

Marketing Startup Technical Review Viral 153

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. The rarest of the rarest of the rare who are on social media. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality.

Analytics 97

Analytics Viral Web Mobile 97

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 70

Viral Campaign Social Media Audience 70

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

DECEMBER 5, 2012

Social Proof – This is a major factor on the web, and is predicated on “badges” such as one’s number of followers, Klout scores, web hits and other indicators of social leadership. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

YoungUpstarts

OCTOBER 4, 2015

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

crowdSPRING Blog

DECEMBER 15, 2010

The ads we see on television or in magazines, for example, were developed by agencies and consultants who evaluated past campaigns, developed concepts and assumptions about advertising themes, conducted some market research/focus group testing, created story boards, developed scripts (for commercials), and much more. So what can they do?

Lean 129

Lean Small Business Marketing Startup 129

Women Entrepreneurs Can

SEPTEMBER 6, 2020

Users can share UGC / UCC via social media platforms, forums, comments, reviews, and open-source sites like Wikipedia. Social media-fuelled the rise of the UGC. UGC posts get more engagements that improve SMO or social media optimization. It is currently the leading social media platform.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition.

Social Media 125

Social Media Entrepreneur Retention Finance 125

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.

Product 110

Product Campaign Acquisition Social Media 110

This is going to be BIG.

JUNE 19, 2012

I decided to go back through the Wayback Machine to figure out what Buddy has called itself over the years: 7/27/2007 – Application Developer: Buddy Media is the leading developer of applications for the emerging new media platforms, including Facebook, MySpace and other social media sites.

Software 112

Software Media Social Media Advertising 112

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Direct Sponsored Content campaign with video not published elsewhere.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MAY 27, 2022

I spend time on social media sites, like Instagram. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

mashable.com

SEPTEMBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! 38 New Social Media Resources You May. 4 Winning Strategies for Social Media. View More » Social Good President Obama Tells Gay Teens "It G.

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! 38 New Social Media Resources You May. 4 Winning Strategies for Social Media. View More » Social Good President Obama Tells Gay Teens "It G.

Web 111

Web Design Social Media PHP 111

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Look at their social media response here (was there at the time): OMG!

Curation 100

Curation Social Media Viral Startup 100

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Run retargeting campaigns that convert with personalized discounts 6. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). What do their email campaigns look like?

eCommerce 129

eCommerce Marketing Social Media Retention 129

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! social media = we were an advertising or public relations firm in 2010. I find generateanchors.com really useful to generate a huge list of natural anchor texts you should use in your link building campaign. Latest Social Media News. Social Media.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

YoungUpstarts

OCTOBER 17, 2013

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.

Social Media 217

Social Media Media Curation Social Network 217

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Maybe last month you changed how you share social media content and attracted new followers. Marketing campaigns and promotions. So which are most important?

Retention 126

Retention Analytics Campaign eCommerce 126

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94

Naming Technical Review Social Media Startup 94

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 38 New Social Media Resources You May. 4 Winning Strategies for Social Media. Groupon Adds Self-Serve Deal Platform. Its Not Just Facebook: MySpace Trans.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Brandanew

OCTOBER 14, 2016

Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. For example Nike’s #JustDoIt, Coke’s #ShareaCoke campaign, Audi’s #wantanR8, Apple’s #ThinkDifferent, or McDonald’s #ImLovinIt. Filters are a known Instagram feature. Do share it with us!

Community 100

Community Social Media Nashville Philippines 100

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 38 New Social Media Resources You May. 4 Winning Strategies for Social Media. View More » Social Good President Obama Tells Gay Teens "It G.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83