A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".
YoungUpstarts
APRIL 9, 2014
After an idea or project is accepted, Crowdtivate provides mentorship to create good campaigns, with options for support in business incubation and regional outreach.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. So the economics are obvious: If two developers would each normally spend an average of 30 minutes on a code review, once a day, that’s 20 hours of total time in a business-month. And we did.
YoungUpstarts
NOVEMBER 2, 2020
Agile marketing takes its inspiration from Agile software development, which is how 90% of companies develop software today. Many marketing groups focus on how many marketing campaigns they can run, how many marketing emails they can send out, or how much marketing content they can generate.
Up and Running
APRIL 16, 2014
While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign. Ryan Ausanka-Crues had one of those “lackluster” campaigns.
YoungUpstarts
NOVEMBER 6, 2017
Kahn had a better idea – several, in fact – that led to the Smart Parka, the first product of North Aware that launched in 2016 with the help of a highly successful Kickstarter campaign. His concept captured the imagination of enough people that North Aware’s Kickstarter campaign raised an astonishing $2.6
YoungUpstarts
FEBRUARY 12, 2017
That was basically the message of most advertising campaigns of FinTech companies back then. If you’re passionate about a business idea, develop a product’s prototype; come up with a catchy description for it, explain clearly its benefits and launch a Kickstarter campaign. using your phone, in terms of minutes?”
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