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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

You succeed in convincing one company and a government to adopt computers and learn to code much faster than their competitors /adversaries. But they herald a sea change in what computers are capable of doing, how they do it, and what hardware and software is needed to do it. Classic Computers – Software Updates, New Features.

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Because it’s so much easier to poke around code on 8.5

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Lead Identification Software: Unlocking the Potential of Effective Lead Generation

The Startup Magazine

This is where lead identification software comes into play. In this article, we will explore the importance of lead identification software and how it can help businesses streamline their lead generation efforts. Lead identification software offers a powerful solution to this challenge. Let’s dive in!

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3 Business Trends for Small Business

ReadWriteStart

Business Software Development . Software is essential for those who want to grow and develop. You can implement a platform for customer service (website, application) or software for the company’s internal work ( CRM system, task messenger, etc.). It means it will bring you thousands of dollars in losses.

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Best Of Both Worlds: Mixing HTML5 And Native Code

mobile.smashingmagazine.com

Categories: Coding. Best Of Both Worlds: Mixing HTML5 And Native Code. There are three principal ways to develop a mobile solution: native code, hybrid mobile app, mobile Web app. Much of this native code is non-visual in nature, simply passing data back to the HTML5 layer of the app, where it is rendered to the user.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall. Agile for developers is not Agile for marketers. The differences between how agility manifests in a marketing team vs. a software team can be striking.

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