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How to Handle Competition as a Startup

The Startup Magazine

Facing competition is a major hurdle for startups. Startups must tackle challenges from scarce resources to changing customer needs proactively. Source Leverage Advanced Technologies Harnessing advanced technologies can transform how startups operate and compete. Take, for example, businesses in the fashion industry.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. By avoiding common mistakes, startups can build a great foundation for growth and customer engagement. By avoiding common mistakes, startups can build a great foundation for growth and customer engagement.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. In general a well-executed viral marketing campaign can cost anywhere from $100K to many millions. Marty Zwilling.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is equally critical for startups. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. You need to have a technical genius on the team to get your startup product off the ground. Outsourcing your core competency does not work.

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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

The best startups give everyone business cards and encourage team members to talk about the business with anyone who should be interested. These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time. Empower engagement.

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