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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.

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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Critical Marketing For Startups

YoungUpstarts

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. Social media can also be an important and useful part of your marketing campaign, particularly if your business exists only online.

Marketing 153
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Introduction to Growth Hacking for Startups

VC Cafe

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking isn’t viral marketing (although viral marketing is part of it). First Steps in Growth Hacking for Startups.

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How to create a sustainable social media strategy for your startup

The Next Web

If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Startup Example: Zappos. Startup Example: Cloudera.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. It created viral buzz because other fans saw the email address and wanted to know how they got it.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.