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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant.

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Why Startups Should Pay Attention to Herman Cain’s 9-9-9

Both Sides of the Table

Huntsman was formerly the governor of Utah and the US Ambassador to China. In stead of trying to seem like a polished candidate who was going to run a traditional campaign (a totally un-winnable position for a long-shot candidate) he took a different track. But the fact that they would actually have a campaign video showing smoking.

Utah 289
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Grow Your Business By Growing Your People

Duct Tape Marketing

You can even use bot bill to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. They're in Provo, Utah, and they turn Instagram photos into, oh yeah. Whitney Johnson (17:42): Yeah, I do actually. So, and they're not in the book.

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Facebook A/B Testing For Ads In 2020

YoungUpstarts

Define the Campaign. First off, a campaign should have a single goal. A well-structured and organized campaign test has the best chance of producing what you’re after – quality insights. Prioritize High Impact Campaign Variables. We’ll recap the game plan: Select the main campaign goal (just one).

Utah 246
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Perfectly Executed Crowdfunding Campaign

Growthink Blog

It turns out that Jeremy Smith from Provo, Utah, not only followed these 14 steps to a "t", but really perfected them. In my Crowdfunding Formula program , I teach the 14 steps you must follow to successfully raise money from Crowdfunding.

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15 Entrepreneurs Discuss Why They Love Their Business

Hearpreneur

I feel like we are inundated with negativity (ahem, the presidential campaign), tragedy and crisis yet there are so many people doing great things and those stories get lost. I feel blessed to be a part of helping these organizations grow and make the kind of impact they set out to. Thanks to Suz O’Donnell, Thrivatize LLC. #9

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6 Proven Cairns on the Path to Personalization (and 5 Pitfalls to Avoid)

ConversionXL

A few months ago, I took my family to Dinosaur National Monument in Utah. Once they defined their audience, they created content for them and launched the campaign. What if this campaign would have been more effective for all mothers? What if this campaign would have been better with mothers and fathers included?