A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Which is OK — not all products need to be viral!

Software Review 261

Software Review Technical Review Viral Software Development 261

ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

YoungUpstarts

NOVEMBER 25, 2011

In the book, you’ll learn about the different aspects of rewards systems, levels of social engagement and experience progression that can not only be applied to frivolous games or useless mobile apps, but also leveraged for building products and services, as well as marketing campaigns.

Mobile 172

Mobile Technical Review Software Review Web 172

Startup Professionals Musings

OCTOBER 9, 2023

Save your viral campaign and major inventory buildup for later. Good traction on a limited rollout is great validation of a business model. It allows you to test costs, quality and pricing in a few stores or a single city, with minimum jeopardy and maximum speed for recovery and corrections. Focus on collecting customer references.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 71

Viral Campaign Social Media Audience 71

YoungUpstarts

AUGUST 10, 2020

Expensive traditional campaigns could be greatly reduced and converted into a simple low-cost video production. You can get an impressive return on investment if you manage to get your video marketing campaign right. In this day and age of social media sharing, it’s possible to reach millions of viewers if your video goes viral.

Video 246

Video Marketing Social Media Mobile 246

Both Sides of the Table

OCTOBER 22, 2010

It created viral buzz because other fans saw the email address and wanted to know how they got it. Businesses like TopSpin Media now professionalize campaigns for musicians to capture email addresses, build social-media audiences and sell products directly to consumers (and many other artist-to-fan direct initiatives).

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

YoungUpstarts

JUNE 21, 2013

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. Social media can also be an important and useful part of your marketing campaign, particularly if your business exists only online.

Marketing 153

Marketing Startup Technical Review Viral 153

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Its product announcement and teaser video have been shared heavily in anticipation of the product’s release. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Maybe, maybe not, but this gets the ball rolling. Working the pain in B2B.

Software Review 232

Software Review Technical Review .Net Design 232

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base.

Technical Review 187

Technical Review Software Review Customer Social Media 187

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 4, 2013

“ Loveworks ” builds on that premise, and looks at how various marketing concepts – some of which, like virality, have become the epitome of hype – are exemplified through these marketing examples as executed by Saatchi & Saatchi across the world in various categories for different clients.

Technical Review 159

Technical Review Afghanistan Iraq Brazil 159

YoungUpstarts

JANUARY 15, 2019

Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 This can be the same for business models that have worked for decades. If it doesn’t work anymore, change it. M plastic straws a day in UK alone.

Small Business 196

Small Business Software Review Technical Review Viral 196

Both Sides of the Table

MAY 19, 2010

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Current round: $20mm in Series C by Accel Partners (Jim Breyer, board member at Wal-Mart, Dell, and FaceBook), KPCB, and DAG Ventures. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

Partner 240

Partner New York City Cofounder Syndication 240

The Startup Magazine

MARCH 26, 2024

In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 147

PR Public Relations Social Media Audience 147

YoungUpstarts

DECEMBER 5, 2012

Through the Klout Perks programme, companies such as Audi, Universal Pictures, Nike, Disney and other big brands have organized successful campaigns targeting powerful influencers in niche areas. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Both Sides of the Table

APRIL 12, 2018

They’re not going to be able to differentiate one from the other based on product specs but then they’ll see “Ring” and Shaq and have the recognition of the marketing campaigns we ran and reach for our product.” Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. He was steadfast. He was dogmatic.

Security 247

Security Los Angeles Silicon Valley Video 247

ConversionXL

MAY 27, 2022

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Don’t focus on this at all.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Direct Sponsored Content campaign with video not published elsewhere.

Video 129

Video B2B Technical Review Campaign 129

The Next Web

AUGUST 19, 2013

Well, then you’ve got to go viral. Well, then you’ve got to go viral. Dropbox is a perfect example of a company that relied heavily on product virality, which was built into the product. Ad campaigns can be run with a little help from the outside in case you don’t have a marketing person as a part of the team.

Belarus 137

Belarus Viral Channel Startup 137

Startup Professionals Musings

FEBRUARY 7, 2015

Save your viral campaign and major inventory buildup for later. Good traction on a limited rollout is great validation of a business model. It allows you to test costs, quality and pricing in a few stores or a single city, with minimum jeopardy and maximum speed for recovery and corrections. Focus on collecting customer references.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

View from Seed

MARCH 22, 2016

Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Choose a campaign that matches your objective.

Customer 102

Customer Viral Audience Campaign 102

crowdSPRING Blog

MARCH 15, 2013

Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. ViralSearch: Identifying and Visualizing Viral Content – [link]. Greed is Groupon: can anyone save the company from itself? | The Verge – [link].

Social Media 105

Social Media Small Business Design Media 105

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers.

Technology 191

Technology Product San Francisco CTO Hire 191

The Startup Magazine

JANUARY 12, 2025

You can even use eye-catching lip sync AI to get your message across, which is sure to stand out and perhaps even go viral if its engaging and entertaining. However, numbers are hugely important, and staying on top of your analytics is vital; its what can turn a poorly performing marketing campaign into a successful one.

Marketing 143

Marketing Startup Analytics Campaign 143

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. You can also run hashtag campaigns on social media, like on Instagram, Twitter, Facebook, and TikTok. Image Source. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

crowdSPRING Blog

SEPTEMBER 21, 2023

Unveil the secrets of viral marketing! Dive into transformative strategies and insights from successful campaigns to catapult your small business to new heights.

Viral 134

Viral Campaign Marketing Small Business 134

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying. Couldn’t think of something original?

Curation 100

Curation Social Media Viral Startup 100

The Startup Magazine

MARCH 8, 2020

If you try to jump on a hashtag bandwagon to go viral but do so too slowly, for instance, you’ll just end up making yourself appear sluggish in the eyes of your followers. Creating valuable opportunities to exploit with social media campaigns and buzz-worthy posts aren’t the only thing you should be paying attention to, either.

Social Media 107

Social Media Agile Media Campaign 107

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162