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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Melissa is the CEO and Co-founder of Webinar. Key Takeaway: Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. If you’re interested you should watch the full webinar here. Stage 1: Value Addiction.

Campaign 130
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Common B2B Challenges and How To Solve Them

ConversionXL

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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Webinar Emails: A Start-to-Finish Promotion Process

ConversionXL

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success— 78% of webinars have 50 or fewer attendees.

Email 87
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Enjoy A Sales Turnaround By December!

Rembrandt Communications

Then, create new articles, special reports, email campaigns, social media posts, press releases, webinars, and more relevant to these popular ideas and communicate it to your target audience. Hot trends will stick out and give you an idea of which direction to go. Take action for holiday sales success!

Sales 246
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Innovative Marketing Strategies for Medical Professionals

The Startup Magazine

Personalized Email Campaigns Email marketing remains a potent method for engaging with patients directly. For instance, collaborating on a health webinar or community health fair raises awareness for all involved parties.

Marketing 147