Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 78

Video Marketing Harvest Bandwidth 78

YoungUpstarts

JULY 1, 2015

White papers – five to seven page papers that educate marketplace on trends and challenges. Social media is a commitment, not a campaign. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. Videos – instructional and educational videos about the industry.

Software Review 100

Software Review Marketing Social Media B2B 100

Up and Running

AUGUST 25, 2014

At this stage, a CTA could be an in depth product comparison, a white paper, or product specifications or manuals. There is no end to how long these automated email “drip” campaigns can last—some can go for years! Closer to the actual sale, a prospect will typically want to try the product if possible.

Customer 88

Customer Software Review Technical Review Early Stage 88

ConversionXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Avoid these costly mistakes in the first stage of your demand generation strategy: Not adjusting your KPIs. Don’t focus on this at all.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. So this opens us up to influencer promotions, customer testimonials, all of those kinds of things that are John Jantsch (05:21): Well, or even just agencies, right, running the campaigns.

B2B 91

B2B Campaign Audience Advertising 91

Both Sides of the Table

JUNE 13, 2013

It helped make sure that we all thought about our sales campaigns in a uniform way and that we had a common language that would help us decide where to spend our limited resources. It was really a common language we could all use with each other that became really important as we added new sales people and new geographic territories.

Sales 393

Sales Startup Framework Search 393

ConversionXL

NOVEMBER 3, 2020

If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders. ” This is where the larger content strategy comes into play.

Technical Review 117

Technical Review Software Review Conversion Sales 117

Duct Tape Marketing

MAY 2, 2024

John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. What is your value offer ? The message. What is the key takeaway?

Demand 115

Demand Affiliate Audience Leadership 115

Lightspeed Venture Partners

FEBRUARY 16, 2011

A couple of weeks ago Webtrends analyzed 11,529 Facebook ad campaigns representing 4.5bn impressions to see what conclusions they could draw. It’s worth reading their short white paper on Facebook Advertising Performance Benchmarks and Analysis. Fun/entertainment focused campaigns work better than other types of topics.

North Dakota 114

North Dakota Campaign Wyoming Advertising 114

ConversionXL

OCTOBER 7, 2013

If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders. ” This is where the larger content strategy comes into play.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Duct Tape Marketing

JANUARY 30, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required. 10:08): Now, this offer is limited to new active campaign customers only. That's right.

Campaign 95

Campaign Leadership Differentiation Email 95

ConversionXL

JANUARY 4, 2016

This could easily be further segmented into brand campaigns that you may be running in specific channels or for specific services. This information could be in the form of a white paper, a personalized calculation, or a personalized infographic based on information they share.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

DECEMBER 4, 2018

When you acquire new prospects, upsell existing customers, add new products and services, or begin a new outreach campaign, these tools are designed to meet you where you are and then keep pace as you broaden your horizons. CRM tools are designed to grow with your business.

Seattle 77

Seattle Technical Review Pennsylvania Conversion 77

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 67

Curation Lead Generation Technical Review Email 67

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

MAY 24, 2023

So those are the posts that you boost, those are the types of content that you scale and then put those into your ad uh, campaigns. You have a strong blog, white paper, whatever, like turn this into however many social posts. The organic data is the best type of data because, you know, obviously you haven't paid to get it yet.

Social Media 95

Social Media Media B2B B2C 95

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

The Startup Magazine

SEPTEMBER 9, 2024

Email Series Take a series of related posts and turn them into an email campaign or a newsletter series. Pair these snippets with appealing visuals, and you have fresh content that drives traffic back to your original posts. This is perfect for nurturing leads or providing added value to your email subscribers.

Syndication 158

Syndication Syndicate Social Media Audience 158

The Startup Magazine

JANUARY 5, 2020

It offers a structured approach to creating and implementing highly-customized marketing campaigns. Since there are fewer targets in most ABM programs, campaigns and offers should deliver high conversation rates. This is because most of them don’t register for webinars/white papers or respond to unsolicited emails.

Marketing 108

Marketing Campaign Demand Conversion 108

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign? ” (P.S. anoncoward.

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader. See the difference?

Audience 138

Audience Chicago Conversion Campaign 138

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

The Startup Magazine

JANUARY 26, 2020

These specialists can take a deep dive into every aspect of your sales operations, from call shadowing and instructional support, to integrated sales lead generation campaigns and post-campaign follow-up. Other times, they may need a detailed case study or white paper to close the deal with an educated client.

Sales 111

Sales Lead Generation Campaign Employee 111

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 49

Minneapolis Analytics Software Review PPC 49

Both Sides of the Table

MARCH 10, 2015

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. That’s why many great sales starts with generating inbound marketing leads.

Sales 150

Sales Non-Compete Campaign Dividend 150

crowdSPRING Blog

FEBRUARY 10, 2010

Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Tap into our community of writers. Presentations. SEO/SEM Content.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Austin Startup

MARCH 15, 2017

The Satoshi cobbled piece of work called a Bitcoin white paper was written in the 20th century and a lot changed in the 21st century such as the Fourth Industrial Revolution. Always create a “new file” for a new campaign. Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

YoungUpstarts

SEPTEMBER 2, 2015

Look back at old campaigns and rank which campaigns were the most effective. If successes in the sales cycle are not aligning with key dates, as they should be, further research into why a campaign was a success (or failure) needs to be done. Analyze current sales outreach timing. Identify core commonalities.

Customer 100

Customer Sales Cycle Campaign Social Media 100

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Knowing how to identify and connect to the vocal minority can be a huge asset for gaining traction with targeted campaigns. Think about where you get the most important news in your industry. YouTube videos? Press releases on a random public relations website? In most cases, probably not.

Audience 159

Audience Framework Community Search 159

YoungUpstarts

SEPTEMBER 10, 2015

You can send links to content such as white papers or articles to generate excitement prior to an event. For marketing teams that focus primarily on generating content, events can serve as an excellent source of fresh material. Once you see how easy it is, you’ll gain the confidence to move up to larger events.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

ConversionXL

FEBRUARY 13, 2014

So, they did what any smart email marketer would do; they developed a campaign to send emails when subscribers were already on & more likely to buy. Overall, the campaign consisted of 12 optimized email campaigns/month and resulted in: Increased average open rate by 40%. Tripled revenue for each campaign.

Email 117

Email Campaign Non-Compete Mobile 117

ConversionXL

NOVEMBER 9, 2015

Checked out a white paper. What’s important is you shouldn’t lose sight of the overall campaign goals when measuring micro-conversions. They don’t explicitly lead to a purchase, but they are indicators of interest that tend to build trust and credibility with your brand. Subscribed to your newsletter. Watched a webinar.

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. And that’s valuable information.

Marketing 71

Marketing Social Media Campaign Curation 71