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With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. Enter The Bachelorette Canada. The premise was to bring reality back into online dating.
The story begins with Justin Bieber as a young, highly talented musician from a tiny town in Canada. So Scooter starts calling around and figuring out how to get in touch with Bieber's mother in Canada. We call that guerilla marketing. Sold out by a small town kid from Canada. Bootstrap, do guerilla marketing and get PR.
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