Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion.
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