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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales. From there, try and work further down the funnel.

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the world without altgate

Altgate

One metric that jumped out at me is the global reach.  .  There was a similar growth in terms of RSS subscribers, finishing with about 750 (although Feedburner "lost" about 400 of them this morning which I assume will be "found" tomorrow).