Channel Related Topics 
Startup Professionals Musings
JANUARY 30, 2021
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Look for feedback on how to make it a better fit. Plan and execute a pilot or local rollout.
Startup Professionals Musings
JULY 13, 2022
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Obviously, you need to promote these events via multiple digital and traditional marketing channels. They won’t find you. Be prepared to give away to participants something memorable that they actually want.
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Startup Professionals Musings
OCTOBER 30, 2020
Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Develop a product line and add alternate channels. New channels, such as adding brick-and-mortar distributors to supplement your online sales, also can multiply your rate of growth.
Startup Professionals Musings
AUGUST 24, 2022
As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.
Startup Professionals Musings
DECEMBER 13, 2019
Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Excessive support and return activities.
Startup Professionals Musings
JUNE 2, 2021
The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global.
TechEmpower
JULY 31, 2023
Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.
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