Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 Twitter is not that.

Social Media 125

Social Media Analytics Metrics Media 125

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

MAY 22, 2018

Have well-managed communication channels: the feedback from your customers come in through different channels. But at this stage, you need to have one official channel for the customers to be in contact with you. upgrade rate, gross customer churn rate. What fast growing startups should do.

Customer 87

Customer Early Stage Churn Rate Startup 87

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Now to the case studies…. Despite a steady stream of new users, SaaS startup Groove’s 4.5% The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

MAY 1, 2014

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Every industry has different distribution channels and the best way to create your distribution plan is to interview others in your industry to figure out what their distribution model is. Social Media. Strategic Alliances.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The number of visitors from different places on the web (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

ReadWriteStart

OCTOBER 2, 2023

Use this voice consistently across all marketing materials and communication channels. Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions. Ensure that these guidelines are followed consistently across all touchpoints.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Involuntary Churn Prevention. If you’re like most SaaS marketers, you’re using content marketing as an acquisition channel. The problem, though, is as your company grows, so, too, does your churn rate. Reactivation. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

YoungUpstarts

MARCH 7, 2020

And if your goal is to retain your current clientele, you’ll need to look at your churn rate. You also have to use the right channel for your videos. For instance, if your goal is brand awareness, you might want to pay more attention to things like engagement and view counts. Find Your Voice. You first need to find your tone.

Video 207

Video Churn Rate Marketing Miami 207

Up and Running

MAY 28, 2015

Every company nowadays has a blog and social media channels, so do it better. Providing proper expectations will minimize the churn rate. It creates trust and reduces skepticism that a lesser-known company may foster in potential new users. 4) Create original content. These days, the internet rules marketing—and SEO is king.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 12, 2016

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS.

Software Review 48

Software Review Metrics Revenue Acquisition 48

The Startup Magazine

NOVEMBER 25, 2019

The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags. You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business.

eCommerce 122

eCommerce Analytics Security Churn Rate 122

The Equity Kicker

SEPTEMBER 26, 2013

Adding users via channels that will never become economic. High churn rates. High return rates. This morning I thought I would say more about what that means, starting with characteristics of unsustainable growth: Adding users who are unlikely to engage (e.g. incentivised traffic, users recruited under false pretences).

Churn Rate 91

Churn Rate .Net Acquisition Channel 91

Up and Running

NOVEMBER 13, 2020

A study by the Aberdeen Group revealed that businesses and brands that offered a consistent digital customer experience across several channels saw 89% of their customers return to them. Yet another study by Exolevel found that 89% of customers expect to have the option to shop for products through any channel they find convenient.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JUNE 3, 2016

Without an accurate ROAS, it’s impossible to evaluate the success of ads across different channels and to determine how you stack up to competitors. ROAS gets specific when measuring dollars received for dollars spent on each advertising channel. Evaluate every potential channel’s tracking capabilities and relevant metrics.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Up and Running

APRIL 6, 2021

But more than triggering the visible decline in churn rate, live chat software is the most effective communication channel for your customers. Publicly address issues and move to private channels. Almost 38% even make a purchase. Very few customers will be vocal about their opinions regarding your brand.

Social Media 105

Social Media Media Customer Churn Rate 105

The Next Web

FEBRUARY 21, 2015

The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and Conversions, leads and churn rate. Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. The list goes on.

Churn Rate 60

Churn Rate CPA Hiring Marketing 60

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. Omnichannel marketing is providing a joined-up, frictionless experience across channels. Both channels mimic the helpfulness of the app and in-store staff.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

MARCH 15, 2016

So, the channel selection (vs. Churn rate is proportional to the distance between sign-up and value. Immediately after completing the registration form, you’re taken here… While requiring a Twitter account certainly would help prevent spam, it also makes it easier to grow the community.

Mobile 48

Mobile Retention Email Software Review 48

crowdSPRING Blog

JANUARY 18, 2016

You can also look to see what’s working and what isn’t in specific marketing channels. Are they staying with your products/services for a long time or using for a short time and leaving (this is called “churn”). Churn rates can offer many interesting insights into your business.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

maplebutter.com

JANUARY 8, 2013

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there. Hope that helps.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

DECEMBER 11, 2015

how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g., For this model, I like to understand how scalable the lead gen model is (e.g.,

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ReadWriteStart

AUGUST 26, 2022

And we’ll go out and ensure we’re getting our stuff out through the channels.” The churn rate increased, and then the stock plummeted by 70 percent. I never had to focus on building a sales team. Now I’m going to amass A killer sales force with a CRO of XYZ background. At least that was the thinking.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%).

Customer 140

Customer Marketing Social Media CPA 140

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale. in 2009 to $11.80 in 2012.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

MARCH 5, 2014

It should also go without saying that these numbers will also fluctuate for each marketing channel you invest in. Because the math stays the same, keep this in mind, as it will help you to invest in only the most profitable channels for each of your marketing endeavors. But like Steven H. image source. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

Hearpreneur

OCTOBER 20, 2019

4- Reduce churn rate by half. My big hairy audacious goal for my business by the end of this year is to reduce our churn rate by half. Thanks to Margo Benge, The Creator’s Channel ! #12- Thanks to Scott Cuthbert, Safeopedia.com ! #4- Photo Credit: Adam Hempenstall. 12- Raising $500,000 in pre-seed capital.

Papua New Guinea 82

Papua New Guinea Hawaii Churn Rate Advisory Board 82