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However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA.
The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags. You’ll be able to better segment key metrics like COGS, eCPA, ChurnRate and more to better understand the history of your business.
The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and Conversions, leads and churnrate. CRM, CPM, CPA, and CPC. Nick is the founder and CEO of Delmondo. Modern marketers look at things like working dollars vs. non-working dollars. Likes, comments, and shares.
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