Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. The more your product is integrated with other systems the lower your churn rate will be. And the other thing.

Technical Review 403

Technical Review Startup Software Review Churn Rate 403

Version One Ventures

SEPTEMBER 19, 2012

The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. According to HubSpot , prior to the internet “service didn’t matter too much because contracts, for software companies as well as professional services, acted as ‘lock-ins’ on customer loyalty”.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The number of visitors from different places on the web (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. They read the content and leave.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

MAY 28, 2015

These days, the internet rules marketing—and SEO is king. Every company nowadays has a blog and social media channels, so do it better. Providing proper expectations will minimize the churn rate. It creates trust and reduces skepticism that a lesser-known company may foster in potential new users.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60