ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Final Thoughts on A/B Testing for Email Campaigns.
ConversionXL
FEBRUARY 2, 2012
Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. The Weather Channel watched conversions jump 225% after decluttering their home page and presenting a clear, single action. Use a 3D virtual cover. Use a stronger command with a literal callout. improvement.
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ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Smaller brands have fewer users, but they’re also less loyal.
ConversionXL
OCTOBER 21, 2014
This type of message-based vs value-centric designation may sound odd, but Netflix putting a banner ad on an affiliate site (message-centric) is a very different ad from creating high-quality content (like “House of Cards”) and advertising that custom programming via owned and earned channels(value-centric).
ConversionXL
MAY 22, 2014
What it comes down to is this – If you understand how the channel actually operates – rather than how you’d like it to operate – you can continuously refine the way you present your content to get more clicks, comments, shares & organic reach. 15 Ways To Increase The Clickthrough Rates On Your Tweets.
ConversionXL
SEPTEMBER 24, 2020
It comes down to understanding how the channel actually operates—not how you’d like it to operate. Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. Analyze two things: How successful is that channel at driving high-quality traffic?
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. It was 2003. Image Source.
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