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What it comes down to is this – If you understand how the channel actually operates – rather than how you’d like it to operate – you can continuously refine the way you present your content to get more clicks, comments, shares & organic reach. 15 Ways To Increase The Clickthrough Rates On Your Tweets.
It comes down to understanding how the channel actually operates—not how you’d like it to operate. Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. Analyze two things: How successful is that channel at driving high-quality traffic?
Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. SEO considerations.
Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Whiteboard Friday. via a form.
When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO. Is there a certain channel that drives more traffic to your site than others? From there, you also want to measure conversions by channel. Tracking paid search results is also critical in this stage.
Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). If you run an e-commerce site, you want to see which channels are performing the best. The act of conversion was opt-in to their email list.
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Smaller brands have fewer users, but they’re also less loyal.
It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. Pro Tip – Higher clickthroughs are a definite sign of engagement.
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