Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Classes on growth hacking are being taught in Singapore. Why has growth hacking so strongly resonated with the startup community? Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit.
Let's personalize your content