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Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuousdeployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuousdeployment. ContinuousDeployment is Continuous Flow applied to software.
He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.
I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Labels: agile , continuousdeployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said.
They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Case Study: Continuousdeployment makes releases n. Otherwise they just canceled the orders with some excuse.
From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. It was a fairly organic thing.
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.
Returning to our example of the beleaguered founder who still has the pager, before hiring an operations guy, try promoting someone from within to take on the job. Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. The blog is fantastic as well.
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Case Study: Continuousdeployment makes releases n.
A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan? Founders struggle with this question.
There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. Case Study: Continuousdeployment makes releases n.
She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Case Study: Continuousdeployment makes releases n. Pivot, don't jump to a new vision Why ContinuousDeployment?
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. In the end, I believe they co-created our product with us. Leveraged distribution channels. Case Study: Continuousdeployment makes releases n.
As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). the fatigue rate of customers in that notification channel 2. Case Study: Continuousdeployment makes releases n. It only makes sense in certain situations.
Lessons Learned by Eric Ries Saturday, September 19, 2009 Support the Startup Founders Visa with a tweet Its been an exhilarating first day here in Washington DC for the Geeks on a Plane tour. We can remedy it by creating a special visa for startup founders. I think the benefits are a no-brainer. 2gov.org will take care of the rest.
Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. is usually asked on a 0-10 point scale.
g2s The very abbreviated version of Customer Development (channeling Steve Blank ). ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuousdeployment makes releases n.
As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help. Do you know when will the final price be determined as I am really hoping i can bring my co-founders to the event as well. Case Study: Continuousdeployment makes releases n.
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Case Study: Continuousdeployment makes releases n.
Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages. Take a look and let me know what you think.
Maybe location-specific "channels"? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Case Study: Continuousdeployment makes releases n. Does this scale in any way?
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Case Study: Continuousdeployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Dont scale.
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Case Study: Continuousdeployment makes releases n.
Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. Early this year, SlideShare launched custom channels. Eric] “The first user experience was actually terrible.&# What prompted the process change?
They are largely invisible in the normal channels where customer service and community management pays attention. As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. It has channels to speak to but they continue to be closed and frankly rather rude.
Having worked with dozens of founders over the past few months, I think I can safely say, without naming any names, that most of us are not too clear on what were talking about when it comes to markets. Founders are constantly being barraged by incoherent and contradictory advice. Case Study: Continuousdeployment makes releases n.
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