ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

NOVEMBER 11, 2015

Successful founders have a laser-like focus and commitment; a keen understanding of customers’ needs; and a tenacious spirit, said the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Here’s what happened: Timing the market is a critical piece of any successful startup. Reetu Gupta.

Cofounder 120

Cofounder Entrepreneur India Maryland 120

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation. Another terrific post, Eric.

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Lean Hiring San Francisco Continuous Deployment 140

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Market leaders may be left behind. Channel saturation.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell.

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

JANUARY 21, 2016

If you’re a technical startup founder, one of the painful lessons is that it’s not enough just to build a great product. These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Clay Hebert.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Startup Lessons Learned

OCTOBER 4, 2008

(Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Eric, love the blog.

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San Francisco Technical Cofounder Fractional CTO CTO 155

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Up and Running

SEPTEMBER 6, 2016

To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of Product Development; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.

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Forecast Software Review Lean Finance 60

YoungUpstarts

JULY 17, 2020

by Juan Pablo Segura, President and Co-Founder of Babyscripts. The first step in any economic crisis is to evaluate your spending channels, and determine where you can cut costs. Short of layoffs, there are other channels for savings. The post 4 Tips For Startups During A Pandemic appeared first on Young Upstarts.

Startup 287

Startup Wisconsin Stock Options Dividend 287

Steve Blank

JUNE 6, 2016

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Evangelos Simoudis’ is the founder and managing director of Synapse Partners. It included things like advertising, marketing analytics, cyber security.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Rob Go

SEPTEMBER 9, 2013

Founder Dialogues : Eric Paley plays talk show host on this recurring fireside chat style event that has featured Boston’s BEST founders. MITX : Non-profit trade association hosting many events focused on digital marketing and internet business. Boston Hardware Startup Meetup – Meetup organized by the founders of BOLT.

Boston 71

Boston Technical Review Community Cofounder 71

Steve Blank

JULY 14, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Alexander Osterwalder co-founded Strategyzer , a software company specializing in tools and content for strategic management and innovation. If you can’t hear the clip, click here.

Channel 120

Channel Business Model Cofounder Business Plan 120

The Next Web

DECEMBER 4, 2013

Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. As a startup, you’re working with limited resources and a lean business model. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

AUGUST 27, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. Marc Andreessen hardly needs introduction, but we're pleased to introduce him anyway--as a keynote speaker for The Lean Startup Conference on December 3, 2012 in San Francisco. Or of Opsware. Or of Ning. You get the picture.

Lean 158

Lean Silicon Valley San Francisco Cofounder 158

Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. He was now CEO of a new company in our market.

Silicon Valley 261

Silicon Valley Non-disclosure Agreement NDA Startup 261

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow.

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CPA Technical Review Revenue Forecast 73

ConversionXL

JANUARY 24, 2014

How To Come Up With A Value Proposition In A Crowed Market. Content & Co-marketing. Channel Partners. Co-market with external vendors to promote new integrations (i.e Position in the market. Before You Hire Business Development, Find Product/Market Fit. Affiliates. Reputation.

Developer 104

Developer API Cofounder New Jersey 104

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. If you cant find any , maybe that means you havent figured out who your customer is yet. A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 7, 2008

One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. The Lean Startup Intensive is tomorrow at Web 2.0. To be clear, I have never run a business with a hardware component, so I really cant say for sure. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

The Next Web

SEPTEMBER 8, 2013

Christian Jurinka is Chief Engagement Officer and Co-founder of Attack! Marketing , a multi-channel lifestyle agency specializing in experiential and promotional services. There is no better person to lean on while wading through uncharted waters than a guide who knows each bend and what it has to offer.

Management 139

Management SCRUM Cofounder Software Development 139

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

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Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

APRIL 27, 2023

How Decisions Define Our Business Destiny written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve McKee In this episode of the Duct Tape Marketing Podcast , I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc.

Technical Review 65

Technical Review Cofounder Kansas City Tulsa 65

Startup Lessons Learned

JANUARY 18, 2010

Ash Maurya is the founder of WiredReach , a bootstrapped startup that he has been running for seven years. Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. Read on to find out. Read on to find out.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

SEPTEMBER 10, 2016

But then the Lean Startup’s scientific method of validating their business idea quickly has them feeling right at home. The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Curt Haselton. He received his Ph.D.

Cofounder 200

Cofounder Entrepreneur Engineer California 200

Hearpreneur

JULY 8, 2017

Todd McGuire is the Chief Technology Officer and co-founder of startup incentaHEALTH and we had to the opportunity to hear from him about starting business, the future of the company and what entrepreneurship means to him. I am the co-founder and CTO of the digital health care company incentaHEALTH. Tell us your story:

Technical Review 50

Technical Review Fractional CTO CTO CTO Hire 50

Up and Running

JUNE 23, 2015

Meg Wirth and Allyson Cote, founders of Maternova. I was fortunate enough to speak with co-founder Allyson Cote, and hear the Maternova story, as well as some of its exciting plans for the future. Maternal health is a concern the world over, especially in developing nations. The quirky and cute Maternova offices.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Austin Startup

FEBRUARY 1, 2018

Is it an exciting challenge to create and study information about markets, industry trends, competitive movements, user sentiment; and to evaluate that information, and to find within it the answers about what a fast-growing and fast-developing company should do next? Are you passionate about creating great user experiences within a product?

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. In the end, I believe they co-created our product with us. Leveraged distribution channels.

Product Development 88

Product Development Developer San Francisco Product 88

Steve Blank

DECEMBER 10, 2015

Successful founders believe anything is possible but they build strong founding teams to achieve their startup dreams. Naivete and a shared vision are among the key markers for success, two social entrepreneurs said on the latest episode of Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111. Liz Powers.

Africa 120

Africa Cofounder Entrepreneur San Francisco 120

Steve Blank

FEBRUARY 12, 2015

Over breakfast he got me up to date on his life since school (two non-CEO roles in startups,) but he wanted to talk about his third startup – the one he and two co-founders had started. It typically takes multiple iterations and pivots to find product/market fit – the match between what you’re building and who will buy it.

Startup 120

Startup Lean Venture Capital Advisory Board 120