Seeing Both Sides

FEBRUARY 25, 2016

. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. eWebinar.com. Like this show?

Technical Review 84

Technical Review Demand Cofounder Video 84

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. I suggest you never call this person again for information TheNameInspector The founder of Kodak was George Eastman.

Naming 94

Naming Technical Review Social Media Startup 94

Cracking the Code

NOVEMBER 25, 2015

(This post was originally published on TechCrunch and has been enriched with a few quotes from the Blablacar founders) International expansion is a challenge any globally ambitious company will face — some sooner than others. In the EU we have to adapt to 28 different countries, regulations, cultures and markets, which slows down the growth”.

Europe 48

Europe Italy Spain SEM 48

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. If you’re different the “normal channels&# of success will tell you “no&#. So they set out a grass route’s effort to go directly to the market.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules.

Analytics 100

Analytics Social Media Marketing Media 100

Hearpreneur

JUNE 12, 2020

Thanks to Richa Pathak, SEM Updates – The next-gen digital marketing ! #5- Patel and Morrow have devoted their lives to helping bloggers and marketers. Both men have podcasts and blogs that guide bloggers and marketers toward online success. Patel even has a helpful YouTube Channel. 5- Winston Churchill.

Jordan 150

Jordan Entrepreneur United States Technical Review 150

VC Cafe

DECEMBER 15, 2011

I’ve contacted Blazemeter’s CEO Alon Girmonsky , to learn more about the product and the load-testing market. VC Cafe: The load testing market is pretty crowded. Alon: The market is crowded with testing-as-a-service (TaaS) vendors. Alon: BlazeMeter targets the developers and QA testing market.

Cloud 106

Cloud North America EC2 106