Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

ConversionXL

OCTOBER 21, 2014

This type of message-based vs value-centric designation may sound odd, but Netflix putting a banner ad on an affiliate site (message-centric) is a very different ad from creating high-quality content (like “House of Cards”) and advertising that custom programming via owned and earned channels(value-centric). What Do You Do About Conversion?

Analytics 113

Analytics Software Review Metadata Campaign 113

Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

AUGUST 18, 2013

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

APRIL 3, 2019

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

JULY 27, 2012

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 144

Demand Metrics NPV Net Present Value 144